Dove Ads Campaigns

The soap company Dove, has been known to have one of the only media campaigns that shows "real" woman in the commercials and advertisements. These women are not models, but regular woman of all races, shapes and sizes. According to the dove web site, “At Dove, we want to help free ourselves and next generation from beauty stereotypes.” Dove goal is to reach 5 million lives by 2010.

I think this a great idea. I think Dove is doing a great job of helping build esteem by seeing woman model for a company when the ladies look like them. Dove also provides a girls only section which provides facts about healthy body nutrition and feeling good about yourself. I think more companies should think about follow this example.